What was the Drift security incident in 2025?

In August 2025, an actor tracked as UNC6395 used stolen OAuth tokens from the Salesloft Drift integration to access Salesforce instances and export data. Google Threat Intelligence Group documented the campaign, and it was widely reported to have affected data at more than 700 organizations. Salesforce and Salesloft revoked Drift tokens on August 20, 2025.

What is the closest like-for-like Drift replacement?

It depends on what you used Drift for. For full conversational marketing and ABM playbooks, the closest analogues are 1mind (the announced successor) and Qualified, which is reported at roughly $40,000 to $68,000 per year and requires Salesforce. For support-led chat, Intercom. For teams that bought Drift mainly to capture and qualify inbound leads, a lighter AI intake layer like Replede replaces that slice at flat public pricing.

Is Replede a Drift replacement?

For one specific job, yes: capturing and qualifying inbound leads on contact and demo pages, then writing sales-ready buyer profiles into HubSpot or Salesforce. Replede is not a live-chat or site-wide ABM platform — if those are the Drift features you depend on, evaluate a full conversational platform instead.

Migration guide

Drift is sunsetting. Now what?

Q: Is Drift shutting down?

Yes — on March 5, 2026, Clari + Salesloft announced it is phasing out the Drift conversational-marketing product as part of a partnership with 1mind, with existing Drift customers referred to 1mind as the successor. As of June 2026, no hard end-of-life date has been published, but the product is in gradual sunset.

Drift is being phased out: on March 5, 2026, Clari + Salesloft announced the sunset of its Drift conversational-marketing product and is referring existing customers to 1mind as the successor. If Drift handles your inbound capture today, the question is not "which chatbot next" — it is "what did we actually use Drift for, and what is the right-sized replacement for that job."

What happened — the timeline

Early 2024Salesloft acquired Drift, folding the conversational-marketing product into its revenue platform.
August 2025An actor tracked as UNC6395 used stolen OAuth tokens from the Salesloft Drift integration to access customers' Salesforce instances and export data between roughly August 8–18; the campaign was documented by Google Threat Intelligence Group and widely reported to have affected data at more than 700 organizations (The Hacker News). Salesforce and Salesloft revoked all Drift tokens on August 20, 2025 (Salesforce advisory).
Late 2025Clari and Salesloft combined operations under Vista ownership, operating as Clari + Salesloft (as reported in coverage of the merger).
March 5, 2026Clari + Salesloft announced a partnership with 1mind and the phase-out of Drift, with existing Drift customers referred to 1mind as the successor (official announcement). As of June 2026, no hard end-of-life date has been published.

All third-party facts above are stated per the linked sources, as of June 2026. If anything here is out of date, tell us at hello@replede.com and we will correct it.

What this means for Drift customers

Nothing breaks today, but the clock is running: a product in announced sunset stops getting investment long before it stops getting patches. The vendor's default path is a referral to 1mind. That may be the right call — but a forced migration is also the one moment you get to re-ask the original question instead of replacing the incumbent like-for-like by reflex.

What to evaluate now

Drift bundled several jobs into one widget. Price the replacement per job, not per logo:

Live human chat and site-wide ABM playbooks — you need a full conversational platform. The closest analogues are 1mind (the announced successor) and Qualified, reported at roughly $40K–68K/yr and requiring Salesforce (TrustRadius, as of June 2026).
Support deflection — support-first tools fit better; Intercom lists $29–132/seat/mo plus $0.99 per Fin resolution (pricing page, as of June 2026).
Capturing and qualifying inbound leads — the job many teams actually bought Drift for. A lighter AI intake layer replaces the form itself, asks the qualification questions, and writes a buyer profile into HubSpot or Salesforce — without platform pricing, per-seat fees, or a Salesforce prerequisite.

For the structural difference between those classes, see AI contact form vs chatbot; for sourced category pricing, the AI SDR pricing comparison.

Migration checklist

Inventory what Drift actually does for you. Pull the list of live playbooks, routing rules, bot flows, and integrations. Most teams find 80% of pipeline value comes from one or two of them.
Export your data early. Conversation history, contact records, and playbook logic — before renewal conversations, not after.
Audit OAuth scopes and connected-app permissions. The August 2025 incident was a third-party token compromise; whatever you install next, grant least-privilege CRM scopes and review token rotation. (Google's incident write-up includes hardening guidance.) Ask every successor vendor how integration credentials are stored — Replede's answer is on the security page.
Map each Drift job to a successor class — full platform, support tool, or AI intake layer — and shortlist per job rather than per brand.
Pilot beside the form. Run the candidate on one high-intent page and compare the records that reach the CRM, not the conversations that happen on the site.
Set a cutover date before your renewal date. A sunset migration on the vendor's timeline is a negotiation with no leverage.

Where Replede fits — and where it doesn't

Replede replaces the slice of Drift that captured and qualified inbound visitors: the AI intake asks the questions a good SDR would ask, enriches company context, and writes a provenance-labeled buyer profile into HubSpot or Salesforce. Pricing is public — $2,500/mo Base, $5,000/mo Premium — with no per-seat or per-lead fees.

To be equally clear about the other side: Replede is not live chat, not site-wide ABM orchestration, and not a support bot. If those are the Drift features your pipeline depends on, a full conversational platform is the honest recommendation.

Is Drift shutting down?

Yes — the sunset was announced March 5, 2026, with customers referred to 1mind as the successor. As of June 2026, no hard end-of-life date has been published.

What was the 2025 Drift security incident?

A campaign tracked as UNC6395 used stolen Drift OAuth tokens to export data from customers' Salesforce instances in August 2025, reportedly affecting more than 700 organizations. Tokens were revoked on August 20, 2025; sources are linked in the timeline above.

What is the closest like-for-like replacement?

For full conversational marketing: 1mind or Qualified (reported $40K–68K/yr, Salesforce required). For support chat: Intercom. For inbound capture and qualification: an AI intake layer like Replede.